After a decade of editing and almost as long writing, I can distill my philosophy into one simple phrase: words mean things. If you can’t figure out how to say what you mean, give me a crack at it! I don’t believe in synonyms but I do believe in nuance. I can often be found at a local yoga studio, where I both teach and practice; working on the New York Times crossword; or down an internet rabbit hole, chasing trivia about whatever I’m currently interested in.
Contents:
Social Media
Blog Posts
At the Utah Transit Authority, I have written copy for various webpages, social posts, and blog updates. Here are two of my favorites.
Provo-Orem Art Crawl Guide
We’ll be spending quite a bit of time downtown, so if you don’t feel like walking, Provo has Bird scooters and bikes available for rent in the Bird app (scooters and bikes like these are a crucial part of first- and last-mile transit connections!). If you choose to scoot or bike, please follow all usage rules and regulations.
You’ll also find dozens of restaurants, cafes, and bakeries, so if you’re getting hungry, stop and grab a bite!
To get to this next mural, use the crosswalks to cross over to Provo Town Square on the northwest corner of Center Street and University Avenue, then head west toward Freedom Boulevard (200 West). You’ll pass some of Downtown Provo’s most spectacular 19th-century architecture on the way.
“How This Branch Twists and Turns” is located on the western wall of Joey’s and is best viewed from the courtyard of the Utah Valley Convention Center across the street. Framed by a trio of honey locust trees that seem part of the mural itself, this painting depicts two young children high in the branches of a tree, exploring the world around them with wonder. Using a simple color palette and inspiration from his own life, Sanford’s work captures the beauty in simple everyday moments.
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Senator Mitt Romney Visits UTA
On Monday, August 21, Senator Mitt Romney visited the Utah Transit Authority (UTA) to learn about how UTA and other local associations utilize federal funding. The day began at the Salt Lake Central Station, where the senator and his team were met by a group that included the UTA Board of Trustees – Carlton Christensen, Beth Holbrook, and Jeff Acerson – as well as representatives from the Utah Department of Transportation (UDOT ), the Wasatch Front Regional Council (WRFC), and the Mountainland Association of Governments (MAG).
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While I was at Boostability, I was able to ghostwrite a few marketing posts for GrowTeam, one of Boostability’s partner companies (in addition to editing posts for a wide variety of clients/industries).
Marketing With Memes 101
The language of the Internet is constantly changing based on what’s trendy, who’s in the spotlight, and what the latest hot TV shows are. This ceaseless fluctuation can make it difficult for your marketing team to stay abreast of Internet culture, but this is a crucial skill when it comes to marketing online.
If you struggle to connect to an online audience in today’s increasingly digital world, take some time to learn about one of the most ubiquitous methods of online communication: the meme.
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Swag Customers Will Actually Use — And Some to Avoid
Swag is a timeless marketing tool and a multi-billion-dollar industry. However, as the global climate crisis escalates, many consumers switch to brands that offer eco-friendly solutions, products, and processes.
The key to successfully marketing with swag is choosing products that won’t end up in the trash — products that customers or employees will actually use and that send a message that your business is doing its part for the environment.
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How to Optimize Your Site for SEO
You know that search engine optimization (SEO) is an important part of your marketing strategy, you know how to choose effective keywords, and you’ve learned how to revamp your website for a good audience experience. Now, it’s time to learn how to tie your keyword choices into your SEO strategy and website user experience.
Google and other search engines look at a few major features when crawling your website, and the clearer these features are, the better chance you have of ranking well on a search engine results page (SERP).
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Web Copy
During my time at HempLucid, I wrote a variety of product description pages for the company’s line of CBD/wellness products. I also edited copy on several other pages (which were written before I was hired there). Here are a few samples.
Writing
HempLucid Full-Spectrum CBD Gummy Bears
Looking for a sweet treat with simple, clean ingredients that also provides the awesome benefits of CBD? These vitamin C-fortified full-spectrum CBD gummy bears are perfectly portioned at 25mg each and are easy to enjoy.
They are also free from artificial dyes, corn syrup, soy, and artificial sweeteners so you never have to feel guilty about just how much you love them!
Like all our products, the CBD in these gummies is organic and is manufactured here in the United States from US-grown hemp.
HempLucid Sleep Stack
There’s no such thing as a magic pill, but our Stacks come close. Don’t snooze on a good night’s sleep — try this blend of CBN, mushrooms, and herbs.
It’s no secret that a poor night’s sleep can put a damper on your day.
Our Sleep Stack was developed to make your mornings a little brighter. This stack supports healthy sleep patterns without melatonin or sedatives. Restore balance to disrupted circadian rhythms and return to deep, natural sleep.
[…]
We worked with a master herbalist to create these Stacks because we want your health to be as accessible as possible. Instead of having to buy a dozen different supplements, our Stacks make it easy to get all of the right ingredients in one easy-to-swallow capsule.
So what are you waiting for?
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Editing
HempLucid: Our Why
The founder and CEO of HempLucid is Chase Hudson. In 2012, while working as a first responder (EMT, firefighter) Chase had a life-changing experience.
His unit received a call alerting them that an elderly terminal cancer patient was in need of immediate assistance. When Chase and his team arrived at the scene, he discovered the patient in the depths of despair. She was emaciated, sick, and sad, and she was surrounded by more than 50 prescription pill bottles. He vividly recalls having to lift her onto a stretcher, and she was frail, bony and sickly, weighing less than 100 lbs.
Chase was profoundly affected. He knew that there must be a better way and decided to dedicate his life to searching for it.
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Amber Sorensen 